honda

Honda Motor is a historic Japanese automobile and motorcycle giant offering a wide range of vehicles to choose from.
BRAND HISTORY
Honda Motor Co. is a Japanese company, world leader in the production of motorcycles, also engaged in the automotive front and in the field of robotics. Founded in 1948 by Soichiro Honda, in 2014 it exceeded the incredible threshold of 300 million motorcycles produced. Very active in motorcycle racing since the 60s / 70s through a division called "RSC - Racing Service Center" then evolved into the current HRC (Honda Racing Corporation - controlled but independent since 1982), she earned 12 world titles in the 500cc from 1983 to 2001 to which the 11 won in MotoGP from the 2002 2018.

DISTINGUISHING FEATURES
Soichiro Honda was born in 1906 and immediately distinguished itself for its ability to create complex mechanical objects; at 15 he stopped working in his father's bicycle repair shop and was hired in the Tokyo “Art Shokai” workshop. The owner, Yuzo Sakakibara, senses its capabilities and pushes him to create a racing vehicle that featured a 1916 Mitchell chassis as the cradle of a Curtiss-Wright V8 aeronautical engine: the "Curtiss" won the 5th Japan Automobile Competition at its debut. ! After years dedicated to competitions, in 1937 Soichiro founded the “Tokai Seiki”, a company producing piston rings. After the Second World War, thanks to a brilliant intuition, he buys and disassembles 500 internal combustion engines contained in as many disused generators and, together with a group of selected technicians, applies them to bicycles anticipating the concept of commuting, generating movement with consumption very small. Thanks to the revenues obtained, in 1946 he founded the Honda Technical Research Institute which, in 1948, became the Honda Motor Company: here his "Dream Type A" materializes Soichiro's dream, making the slogan "The Power of Dreams" the element essential for every Honda project.

The huge growth of the Japanese company is also attributable to Takeo Fujisawa, the man appointed by Honda to manage the financial and commercial part of the company; he managed to overcome the sector crisis of the 50s with momentum and laid the foundations for the global spread of the brand. In 1959 the first Honda appears at the Tourist Trophy - the legendary competition that takes place on the Isle of Man and - on this occasion, Soichiro understands how important it is to participate in competitive events to expand the company globally. Once the "talents" of the overseas competitors have been analyzed, Honda establishes the American headquarters in 1959 and invades the market with motorcycle of small displacement but of great quality, first rivaling and then outclassing the US competitors. 1961 was a very important year for the Japanese company because it reached the record of 100.000 units per month produced and, at the same time, won the victory and the first three places in the 125 and 250 cc classes at the Tourist Trophy, giving a shock to world motorcycling. The profits were used to implement the R&D center and diversify the product range making it suitable for the demands of the various markets while, the commitment to the racing world, pushed the giant to build a circuit where to test its models: in 1962 it inaugurated its private track, the Suzuka circuit to which the Motegi Twin Ring was later added.

Then comes the turn of Europe and the invasion takes place with the C310, a 4-stroke and 49 moped chosen specifically for the Old Continent but which did not break through because the rival 2-stroke mopeds were much more performing.

ICONIC MODELS
Honda has made some of the most famous models in the history of two wheels. We cannot help but mention the Super Cub (born in 1958 and which has exceeded 100 million units sold, becoming the best-selling motor vehicle ever) or the range of CB Fours that, in the 70s, drove the global affirmation of the brand with displacements from 350 to 750 cc. Impossible to forget the legendary Monkey or the maxi GoldWing and six-cylinder CBX. In the 80s came the VFR 750 R (better known as RC30 - first to use titanium connecting rods), the Transalp 600, the NSR 125 and the Africa Twin. The technology becomes a trademark, as for the NR with oval pistons and 8 valves per cylinder, but also for the best-selling sports cars such as the CBR, first 600 and 1000 and then the 900 RR, progenitor of the Fireblade dynasty. Honda also produced twin-cylinder - the VTR 1000 SP1 and SP2 - which in Superbike managed to counter the Ducati domination, winning in the early 2000s. In recent times, the hornet 600s have been very successful. scooter SH (progenitor 50 of 1984, up to 125-150 and 300 of today), up to the current production, with a very wide range, including models of the NC family with DCT double clutch transmissions.

ITALY BY MOTORCYCLE

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