The new BMW S 1000 XR arrives from BMW Motorrad dealerships and the launch of the bike will also be supported by a digital event.
On 6 and 7 June the BMW Motorrad sales network will present the new crossover powered by the inline 4-cylinder derived from superbike and starting from Thursday 4 June a rich digital event for the presentation of the bike will be online.
The dealer network BMW Motorrad on the weekend of 6 and 7 June it is ready to present the new S 1000 XR to the public. It will be possible for those interested to book the presentation of the product by contacting the dealership directly, in order to respect the constraints of safety and social distancing required by the current epidemiological emergency, or book the test ride of the new one motorcycle using the digital tools on the BMW Motorrad website Italy.
To meet even the enthusiasts who will not be able to go to the dealership, the new BMW S 1000 XR will also be presented on Thursday 4 June with an innovative commercial launch method, rethought in digital terms: a "virtual open day" that will present this new model. through a video schedule rich in content. The presentation will take place on the BMW Motorrad Italia Facebook page and on the bmw-motorrad.it website, where a series of topics related to the new BMW S 1000 XR will be explained in detail: from product characteristics to technology, from safety systems to clothing. technical. It will also be enriched by the testimonies of the official riders of the BMW Motorrad WorldSBK Team and by the testimony of 7 sector journalists, who have previewed this model.
Schedule of the live broadcast on the BMW Motorrad Italia Facebook page:
- 10:00 am Italian presentation of the new BMW S 1000 XR.
- 13:00 The new X-Ride suit
- 16:00 The Emergency Call system
- 18:00 Interview with Tom Sykes and Eugene Laverty, of the BMW Motorrad WorldSBK Team
- 20:00 impressions of the new S 1000 XR by industry journalists
All videos will then be available on the site www.bmw-motorrad.it and on the BMW Motorrad Italia Facebook page.
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