From the entire two-wheeled chain a single institutional message and at the same time on all digital platforms to address the mobility of the recovery: “LET US in the saddle”.
The press conference involving Confindustria, ANCMA and EICMA was held today in live streaming.
Milan, 15 pm, the two-wheel industry gathers around a single message: #usaledueruote. This is the name of the institutional communication campaign promoted by Confindustria ANCMA (National Association of Cycle and Motorcycle Accessories) and EICMA, the most important international exhibition event in the sector. The entire supply chain on the Italian territory is a system, looks ahead and launches a message today to address the mobility of Phase 2 by raising awareness of the responsible use of two wheels with its exclusive prerogatives. "Bikes, scooter e motorcycle - declared the president of ANCMA Paolo Magri, presenting the initiative - they ensure a natural social distancing, greater environmental sustainability, greater travel speed on short and long journeys and ease of parking, but also a valid predisposition to intermodality and less impact on urban traffic, which is also severely tested by the downsizing of public transport ".
The campaign started this afternoon on the digital and social platforms of the promoters with the presentation of the dedicated logo and the publication of an emotional video shared on the individual profiles of the numerous companies that have joined. In the coming weeks it will instead develop through other special contents and the declination of multi-subject coordinated images marked by the slogan “Let's get in the saddle”.
The entire “package” of communication tools of the #usaledueruote campaign was also made available free of charge to all the players in the extended supply chain for other ad hoc uses and to expand their visibility on the media, on the web and through social media.
“The two wheels - added Magri - were a collective symbol of the restart in the postwar period and, with due proportions, they can be once again even today. Ours is not just an initiative to protect a sector severely affected by the lockdown and for which we continue to ask the Government for urgent forms of purchase incentives, but it is a communication addressed to owners and, above all, to potential users or simply to citizens who just have to remove the dust from an unused bike or motorbike in the garage ". And hence the suggestion launched by the emotional video of the campaign: “maybe you will change the way you move and our passion could also become your new habit”. So, #usaledueruote.
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